Upturn — Modern Business Website on Webflow That Tripled Enquiries
A clean, fast Webflow website for a regional consultancy that tripled their inbound enquiry rate within 60 days of launch.
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Results
+213%
Inbound Enquiries
+4×
Avg. Session Duration
48s → 3m 12s
-33%
Bounce Rate
71% → 38%
+34 pts
Lighthouse Score
61 → 95
Enquiries up 3× within 60 days. Average session duration rose from 48 seconds to 3 minutes 12 seconds. Bounce rate dropped from 71% to 38%.
The challenge
Upturn, a strategy consultancy, had a templated website that looked generic and generated almost no inbound leads. They needed a site that communicated expertise, built trust, and prompted visitors to get in touch.
Our solution
We designed and built a bespoke Webflow site with a clear service hierarchy, case study previews, and a multi-step enquiry form. The design language communicates authority: dark navy, sharp typography, and data-led proof points above the fold.
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The Brief
Upturn needed to punch above their weight. Competing with established consultancies, they required a website that signalled credibility from the first scroll — without a six-figure budget.
Design & Copywriting
We led with outcome-focused headline copy: "Strategy that moves the needle." Every service page opens with a specific result before explaining the methodology. The proof section features real client metrics, not testimonial quotes alone.
Performance
Webflow's hosting is CDN-backed, but we further optimised by compressing all SVGs, using WebP images throughout, lazy-loading below-fold sections, and deferring non-critical JavaScript. Final Lighthouse: 95.
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